Red

Red is associated with the heat of energy, passion and love.

Yellow

Yellow is the color of the sun, smiley faces and sunfowers. It’s a happy, youthful color, full of hope and positivity.

Green

Green is universally associated with nature, linked as it is to grass, plants and trees.

Blue

Blue is a serene and calming color that represents intelligence and responsibility. Blue is cool and relaxing.

Purple

Purple is an interesting color: it’s both warm and cool and combines the passion and energy of red with the calm and serenity of blue. Because of its associations with royalty, purple is inherently prestigious and luxurious.

Pink

In modern times, it’s impossible to see pink and not think of little girls, cotton candy and brightly colored bubble gum.

Brown

Brown is a natural color, associated with the earth and as a result giving a sense of stability and support.

Black

Black is an incredibly versatile color and probably the most used color in graphic design. When it comes to branding and marketing, black is generally associated with exclusivity, power and elegance.

White

If you know your science, then you’ll know that white light actually contains all the colors of the rainbow but to the naked eye at least, white is the opposite: it’s the absence of any color.

Multi Color

We’ve looked at the meanings of individual colors. So what happens when you bring them all together? What feelings are evoked with multicolored designs? Well, while monochromatic branding can bring focus and style, colorful branding can show that a brand is playful, informal and creative.